Dining Out

Razon’s halo-halo: Yes, it is possible to have truth in advertising

One of the most disgusting practices in the local food industry is how advertising rarely gives us a true picture of the product. For instance, if we look at the flyers and print ads of fast food chains, we’d see thick burgers wider than the buns smothered with the freshest vegetables. But buy the real thing and you can’t recognize it from the photos in the ads. The burgers are puny (and that’s an understatement) and the vegetables are rarely all that fresh.

The sad part is that the law allows what it calls “usual exaggerations” in trade.

The even sadder part is that the self-regulating advertising board takes advantage of a bad law by stretching the meaning of “usual exaggerations” to outright lies.

The happy note is that there is at least one exception. After that disastrous dinner at Hainanese Delights, we went to Razon’s for dessert. Halo-halo, naturally. You know, we felt there was still a chance to at least have a great dessert and end the evening on a positive note.

casaveneracion.com Razon's halo-halo

Okay, so at Razon’s, there was this the larger-than-life image of the halo-halo on the wall. See the photo above. Notice the number and thickness of the leche flan slices, the appearance of the ice and the amount of sweets near the bottom of the glass.

Now, compare the image with the real thing.

casaveneracion.com Razon's halo-halo

That’s the halo-halo that Speedy and I ordered. Look at the leche flan slices, the ice and the sweets.

Now, that’s truth in advertising.

In short, if other businesses wanted to be honest with their customers, it can be done without loss of profits. Gross misrepresentations and outright lies don’t have to figure in advertising at all.

I salute Razon’s. I really do. I can only wish that other food establishments would adopt the same policy of honesty.

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