I’ve seen just about everything on the body of buses in the city — from make-up to deodorants to disposable diapers. So refreshing to see a public service announcement that actually makes sense and sends across a very important message.
At the back of this bus, the image of a man riding a bike. The man wears no helmet nor any other protective gear. The text of the ad — No helmet. No gloves. No pads. No jacket. No brains.
A closer look at the print on the man’s red T-shirt — We call them victims.
I find it very fitting that is ad runs right on the streets where there are too many bikers racing with speeding cars, trucks and buses. I find it even more apt that this ad is shown on the streets where too many families — husband, wife and as many as three young children — squeeze on a single bike. While bikes may be the answer of not-too-affluent families to the prohibitive cost of cars and fuel, the obvious hazards are too often ignored.
During the first few weeks of Noynoy Aquino’s administration, I’d often see on television footage of traffic cops apprehending bikers without helmets. Are they still doing it now that TV crews have moved elsewhere to cover more current news?