Tamtanco’s ube and Good Shepherd’s strawberry jam

I don’t remember buying ube jam in Baguio City when I was a child. Perhaps, it’s because we made ube halaya at home so often we never really considered it a treat. To be more accurate, my grandparents used to make ube halaya in oversized carajays over burning wood in the backyard. The ube (purple yam) would be bought fresh and was ground using the meat grinder from the old grocery my grandparents used to have. In short, we didn’t grow on commercial ube jam so we never associated Baguio with ube.

casaveneracion.com TamtancoÕs ube jam

It wasn’t until I was married that I was introduced to bottled ube jam. On a trip to Baguio when the girls were still toddlers, my husband said we had to reserve one morning for a trip to the market because Tamtanco’s ube jam was only sold there.

We were in Baguio last weekend but we never made it to the market. It was the third Panagbenga weekend and Baguio was packed (click here if you want to see the photos). A friend, Nico, a resident of Baguio, went to the market for us (thanks very, very much, Nico and Lisa) to buy Benguet coffee and Tamtanco’s ube jam. The ground coffee and jars of ube jam were packed and sent via Victory Liner the day after we drove back to Manila. Speedy picked up the package at the bus terminal in Cubao a day later. I do have a lot of Baguio food stories to tell and I submitted a long article for the Life & Travel section of Manila Standard Today. Whether it sees print or not, rest assured I will post the article, and the photos, in this blog later.

I don’t know who bought the strawberry jam from Good Shepherd. I just saw it in the fridge this morning. Perhaps, Speedy did on the afternoon I was soundly asleep after spending the entire night chatting with Lisa whom I hadn’t seen in four long months. Hehehe Like four months is forever). What can I say? We had a lot of catching up to do. I’ve known Lisa since the U.P. College of Law days. She is Alex’s ninang and we have more interests in common these days—she has become a blogger too. Gee, I’m digressing big time. Goes to show that I probably left half my brain in Baguio. We were actually talking of the possibility of moving there.

casaveneracion.com strawberry jam from Good Shepherd

Good Shepherd’s strawberry jam comes in different varieties. I prefer the one with whole chewy strawberries. So much better with ice cream. We’ve been customers of Good Shepherd for decades but it’s the first time I noticed the message on the cap of the strawberry jam (above). Good reason to keep buying jam from them. If you can’t make the trip to Baguio, there is a Good Shepherd outlet along Aurora Boulevard in Quezon City, beside St. Bridget’s Academy.

Comments

  1. says

    There’s a debate on which ube is better: Tamtanco’s or Good Shepherd’s. One day, I did this general’s daughter a favor and bought her Tamtanco’s (which used to be the benchmark for all ube jams) and she complained about to all and sundry the day after. She probably tasted only Good Shepherd’s before that. So now I make sure I tell visitors that Tamtanco’s has a “purple yammier” taste with real ube tidbits while Good Shepherd’s is creamier.

    As far as Good Shepherd’s strawberry jam production is concerned, they have at least 3 types: jelly, jam and preserves. The preserves (with whole strawberries inside) appears towards the end of strawberry season (May). And, yes, the reason my family has patronized them for years is because they send many young women to school. That’s why they started selling the products in the first place decades ago.

    When you come back in March, you will see that they have also developed their property: a view deck, a take-out counter, some huts and restrooms. No visit to Mines View Park in Baguio is complete without a stopover at Good Shepherd Convent.

  2. brenda says

    waaahhhhhhhh… inggit ako!  miss ko na yang ube jam…. at may Tupig pa!  waaahhhh… kelan kaya ako ulit makakapunta ng baguio….. ako I always make it a point to visit the market pag nasa BAguio ako and op kors hindi pwedeng walang Tantamco pag uwi… yung Tupig peborit ko din yan lalo na pag maini-init pa… sa bus pa lang kain na ako ng kain….tsalap!

    sarap din talaga ng strawberry jam sa Good Shepherd kasi buo sya pero meron din silang hind buo-buo….

    hay baguio…. i miss you so!!

  3. Connie says

    Lisa, I’ve seen the view deck ummm three years ago…??? I took photos of the mountainside from there and there were all these roofs. LOL Population growth indeed.

    Re the debate over which ube is better. Believe you me, we were having the same debate with our friends last weekend. They preferred Good Shepherd’s, Speedy insisted on Tamtanco’s. Personally, Tamtanco’s resembles the ube halaya my lolo and lola made long ago. The coarser grind makes it more natural.

    LOL Brenda, we were eating the tupig in the car from Pangasinan to Tarlac hehehehe

  4. Connie says

    Lisa, I’ve seen the view deck ummm three years ago…??? I took photos of the mountainside from there and there were all these roofs. LOL Population growth indeed.

    Re the debate over which ube is better. Believe you me, we were having the same debate with our friends last weekend. They preferred Good Shepherd’s, Speedy insisted on Tamtanco’s. Personally, Tamtanco’s resembles the ube halaya my lolo and lola made long ago. The coarser grind makes it more natural.

    LOL Brenda, we were eating the tupig in the car from Pangasinan to Tarlac hehehehe

  5. peevee says

    hu,hu,hu….miss ko na din bigla ang baguio because of this post!

    but i’m surprised to know that there is also a good shepherd branch here in manila and they also sell ube and strawberry jams pa!?! would you know if they cost the same or not? Thanks connie for having such a wonderful and informative site…