Last month, I was asked to a contribute an article for a local magazine. Not Code Red which I still regularly write for (yah, yah, yah -- I never left print media) but another … [Read more...]
The Sustagen Junior and Alactagrow recall
September 27, 2010 By 3 Comments
Is there truth in advertising? If this ad is to be believed, Sustagen is nothing but beneficial to young children. But on September 16, the Food and Drug Administration … [Read more...]
Advertising that makes sense
September 7, 2010 By 13 Comments
I've seen just about everything on the body of buses in the city -- from make-up to deodorants to disposable diapers. So refreshing to see a public service announcement that … [Read more...]
Sometimes, it’s okay not to be the first
January 26, 2010 By 19 Comments
In the age of mass media, and the internet, people have developed the “scoop” mentality. Everyone wants to be the first. Media outfits will pay good money to get the scoop … [Read more...]
Perceptions and images of women
July 21, 2009 By 8 Comments
In a television commercial, an attractive young woman calls out “Darling” to the out-of-focus image of a man in the crowd. She runs to him, he picks her up, she tells him … [Read more...]
Shopping for bargains
December 2, 2008 By 13 Comments
(Today's column) It was a strange sight. We passed by Dampa sa Libis on Sunday evening and the parking lot was not even half full. The only times I’ve seen that parking … [Read more...]
Junk food generation
May 20, 2008 By 16 Comments
The online version of The Australian recently published a report about a growing movement of parents to ban junk food ads especially on television. The reason? Because "the … [Read more...]
Ethics and product endorsements
April 16, 2008 By 19 Comments
So you've seen Aga Muhlach downing all that Jollibee Chicken Joy. So you've seen Sharon Cuneta eating all those McDonald's burgers. And watching them do it makes you want to … [Read more...]
Diamonds and the 80th Oscars
February 28, 2008 By
Full text of today's column, "Diamonds and the 80th Oscars" I was busy writing last Tuesday's column when the 80th Oscars went on the air. I heard snatches of the ceremony … [Read more...]
Conversations