Soju is an alcoholic beverage traditionally made from rice. It is clear and colorless and it has often been described as a sweeter version of vodka. Soju’s alcohol content varies from a timid 16% to an electrifying 45%.
Korea is the primary producer of soju and Jinro is reputedly the biggest among these producers. Jinro soju has been declared the world’s best selling liquor brand for 11 years, a feat found amusing by an American-based Korean who quoted some unidentified consumer who purportedly said, “Soju tastes like rubbing alcohol.”
Well, one must have actually drank rubbing alcohol to be able to make that comparison. I don’t drink rubbing alcohol as I’ve never been that desperate for an alcoholic drink. I can say with certainty though that Jinro soju does not smell like scented nor unscented rubbing alcohol. I can say with certainty too that Jinro soju is great for mixing cocktails and for cooking.
From what I’ve read, soju is traditionally taken “neat” but if that’s not up your alley, try mixing it with something fruity.
- soju, chilled
- passionfruit concentrate, chilled
- Half fill a shot glass with passionfruit concentrate (dilute with water first if the concentrate is too strong for you).
- Top with an equal amount of soju.
- Drink the soju and passionfruit cocktail straight up and feel the buzz.