Pianono from Shoppersville

A long time ago, at a time when we were staying at an uncle’s house, pianono was a common mid-afternoon merienda (snack). If it wasn’t pianono, it was something called rainbow bread. There was a bakery across the street and the house helpers’ idea of merienda was buying what was available in the bakery.

We were very young at the time and my cousins and I were not allowed to cross the street on our own. In other words, we only had the word of the house helpers that there was nothing there except pianono and rainbow bread. After a while, we were so sick of both that skipping merienda was much preferable.

I didn’t touch pianono for years. Even when I was much older, I would balk at the mention of pianono and refuse to eat it. My real mistake was in thinking that pianono was just some poor excuse of a cake, the kind sold in the bakery across the street a long time ago. Little did I know that, with the right ingredients, a good recipe and better baking skills, pianono could be nothing less than dreamy.


Pianono is a miniature chiffon cake roll with custard filling. The pianono I knew from childhood… well, the custard was more like a thin spread of fat with butter rather than real custard. Well, that was long ago and far away and I have been to a lot of other bakeries and cake shops since grade school. Now I know that good pianono exists in the world and the good can even be surpassed by better ones.

The pianono in the photo is from Shoppersville Bakeshop along Katipunan Avenue in Quezon City right aross Ateneo University. The chiffon cake is about half an inch thick and the custard is substantial enough to actually threaten to drip if one bites too fast.

A close relative of the pianono is the inipit, another miniature cake made with thin layers of chiffon cake with custard in between. They are sold and served as small rectangles or squares sprinkled with sugar on top. Probably the most famous inipit in the country is sold by Eurobake in Bulacan.

If I remember correctly, Eurobake has an outlet somewhere in the Banawe area in Quezon City. I’ll have to cajole my husband into buying a box or two (or three) so I can sink my teeth into them between sips of coffee. That’ll give me a chance to write an entry about it too and share the location of the city outlet, if it is still there. :)


  1. susan f says

    hello connie,

    eurobake has an outlet in greenhills dun sa may fastfood area just across the pearls selling area. nasa gitna siya. they also sell the special ensaymada with itlog na maalat…the size of the ensaymada is as big as a plate. they have other goodies but their ensaymada and their inipit are their bestsellers.

    at dahil natakam ako sa pianono photo mo, i will try the pianono at shoppersville tomorrow. salamat connie.

  2. Michele Logarta says

    There used to be a eurobake kiosk in megamall food court but it seems to have disappeared. Eurobake also has an outlet along filmore avenue across cash and carry. Perhaps, it is more like a store selling Eurobake inipit. I hope it is still there.

  3. Ellen says

    oh gosh! it’s been awhile since i had pianono =( mahirap ba gawin ‘to? baking is not one of my strong points. to be honest, i actually quite suck at it! haha! do u have a recipe for pianono connie? i’d love to bake my own..it might work..hehe

    I love ur pics! it always makes me hungry =)

  4. Boo says

    Hi Connie! To be very honest, I’m no pianono fan, but when I say this entry, my mouth started to water! I will definitely try this when I go home in December. Have you tried their chocolate cake? it’s to die for!!! It’s right up there with Polly’s Chocolate cake (from Shell’s Magallanes branch). Aaargh! I wish I was not so far to enjoy all these things.

  5. brenda says

    uy, peborit ko yang pianono, since childhood pa.sad thing is you cant really find a good pianono here in Cebu. there are some sold in bakeries but they were like those you describes with a thin spread of butter and not custard. Another addition to my list of “to buy” when we go to Manila this Oct. Sarap nyan sa coffee lalo na pag umuulan-ulan… hayyyyyy… ang tagal ng October!

  6. says

    Ellen, I’ve never tried baking pianono. I’ll have to gather enough courage first. LOL

    Boo, chocolate cake from Shoppersville? YES! I have tried it. I especially love the custard filling between the two layers. Delicious!

    Brenda, Cebuanos have napoleones and piaya. You can’t have it all, I guess, and you have to go to Central Luzon for good pianono. hehehehe

  7. macris says

    hi connie,

    Since we lived in the same vicinity and went to the same grade school, guess our families patronized different bakeries. We used to buy pianono from the bakery near the old caloocan market. The pianono there was really tasty. It was light brown sprinkled with sugar and the filling was custard. Anyway, I will try Shoppersville’s version. Will buy some later before picking up my son. Best regards.


  8. brenda says

    Cebu is best known for Otap, while Napoleones and Piaya is from Negros. And I promise I’m gonna get some Pianono from Shoppersville when I go to Manila.

  9. says

    macris… as in macris from grade school??? wow, hello! re the bakery… this is the one on the corner of samson road and dagohoy street. we had their pianono forever when we stayed for a while at my uncle’s house… sila rhodora.

    Brenda, oh yes, that’s right. And to think that I have napoleones and piaya entries LOL. Thanks for the correction.

  10. Jane says

    Nakakaingit po kayo. I have been looking for a recipe but can’t find how the custard or the filling is made. I believe it is out of condensed milk. Please send it to me if you find one. Also, in the 70’s I remember a smaller version of pianono (single serving, 2-3 bites) but the filling is red beans. It is also rolled in sugar. Yum and salamat.

  11. yette says

    yes – masarap ang inipit sa Eurobake – taga-Bulacan kasi ako kaya ko alam. Natry mo na ba ang pianono ng Liliw – saraaaaaaaap din. -:)

  12. says

    Diagonally across Alfredo’s on Tomas Morato, about 25 years ago, there used to be a “Jaredy’s Bakeshop” where I had my first taste of what I knew to be ‘Pionono’ — and heavenly bliss!

    If anyone here knows those guys, bug them for the recipe, do the world a favor and publish it. I have never tasted anything as good ever since!

  13. chick says

    that looks good! fortune bakeshop’s pianono is also yummy.

    i love the one from bicol though. the custard filing has ground pili nuts! :D

  14. says

    Hi! komosta na kayong lahat diyan, Merry Christmas sa inyong lahat. you know I really like & love to be apart of your website. you guys are great and have a lot of good recipes, so please if you dont mind send me some of your wonderfull recipes like pianono, siomai,siopao and how to make cream cheese filling,please?

    ” love you much”

  15. jing says

    That’s my fave too at shoppersville bakeshop! Yum yum! I also love their banana cupcakes and cheese cupcakes. :)

  16. bambi says

    ms connie,

    i just have to share a pianono related experience. Back when I was still a new promdi in metro manila, my siblings and I live in the Kamuning area. And the Kamuning Bakery sells one of the most best tasting “Juan de la Cruz” pianono in QC. So one early morning on my way to a client-related outing, I decided to please my client by serving early morning breakfast in the van with pianono bread. So bumili ako ng marami sa Kamuning Bakery. After buying, I took the jeep going to the hospital where I will meet our doctor-client. Wala pa akong company car. I had 6,000 pesos in my wallet intended for our outing that morning. Ay naku, na pick pocket ako sa Cubao-Kamuning jeep na yun. Nawala lahat ng pera ko para sa outing na yun dahil lang sa pianono. Pero natuloy pa rin kami.

    I think the bakery is still existing to this day. It’s along Judge Jimenez street. Simple lang siya na neighborhood bakery. But their bread is good.

  17. u8mypinkcookies says

    try the Yema Rolls from Dolor’s Kakanin (the stall selling the best sapin-sapin too!).. it’s so good! :)

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