Oh, boy, you have to see this. At first I thought it was a bunch of bored guys getting creative. Then I wondered who would spend all that money just to ease boredom?
From the info on Youtube:
Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.
Whoever said that art and science don’t mix, eh? I’m wondering — is this science as applied art or applied science as art?
Via Dooce.
awesome!
cool!!!
thank you, thank you for posting this!!! pero talagang boys ang may gawa, can’t imagine girls breaking stuffs like those!! boys wouldn’t even hesitate! thanks again!!
Talking about creativity!!!
This is just freakin’ awesome! I’ve always wanted to do something like this inside the school library or the cafeteria. ^_^
It’s an incredible display of industrial art.
Awesome! I thought they wouldn’t be able to top their treadmills video http://www.youtube.com/watch?v=pv5zWaTEVkI (also included in my iPod) which they performed live on the 2006 Grammy’s (?) but this is way cooler and more elaborate. A true performance art!
When Sam read this entry, she said, “You’ve never heard of OK Go?” You know, like my cluelessness is unbelievable. Well, at least I’ve heard of Adam Lambert and Glee.
I’m a sucker for domino-effect videos. I appreciate all the hard work that goes in to the whole production, and enjoy the crescendo building towards the anticipated finale. And this video was no exception. Thank you. But, in the end I felt like Ralphie from the movie “A Christmas Story.” After receiving his decoder ring, Ralphie couldn’t wait to decipher the secret message from his favorite radio show. Much to his dismay, the encrypted phrase was “Be sure to drink your Ovaltine.” Well, I suppose someone had to pay for all the props.
I, too, do not know this band (and a lot of others), and am not embarassed to admit it one bit.
By the way, the historic Filipino Town is in the southern part of Echo Park.
With regards to Art and Science don’t mix? Bran Ferren, former president of R&D of Walt Disney Imagineering used to say, “I’ve never understood why so many people feel they have to draw hard lines between art and science.”
Along with Danny Hillis (his VP at R&D) decided they had wider interests than their employer Disney, so they founded Applied Minds, Inc.
Their works include Metaweb, a project to identify and match specific cancer treatments. (http://www.metaweb.com/press)
They created the touchscreen interactive 3D mapping for defense industry. (http://www.esri.com/library/fliers/pdfs/cs-northrop-grumman.pdf)
Babble was also introduced to provide privacy in cubicle or open spaces without walls.